SAP Engagement Cloud
Orchestrate Personalized Customer Interactions in Real Time
SAP Engagement Cloud, formerly SAP Emarsys, is SAP's solution for omnichannel customer engagement. It connects enterprise data, customer data and AI to orchestrate personalized interactions in real time across the full customer journey, including marketing, sales, service, commerce and loyalty.
Intelligent Omnichannel Engagement
Activate your customer data and orchestrate personalized interactions across all touchpoints with an AI-driven platform.
Address the Challenges of Customer Engagement
Customers expect consistent, personalized and immediate interactions across every channel. When marketing, sales, commerce and service data are scattered, it becomes difficult to launch relevant campaigns and maintain lasting relationships. SAP Engagement Cloud activates customer and operational data to create personalized, automated and AI-driven journeys.
Personalize
Customer interactions using AI, intelligent segments and automated journeys.
Orchestrate
Campaigns across email, web, SMS, mobile, advertising and other channels.
Activate
SAP, CRM, commerce, service, inventory and order data to create contextual engagement.
Measurable Results for Customer Engagement
Conversion improvement
Through personalized journeys, more precise segmentation and AI-driven recommendations.
Campaign relevance improvement
With real-time triggers and unified customer data.
Marketing productivity gain
Through AI assistants, automation and low-code/no-code tools.
Customer retention improvement
By increasing consistency across the full customer lifecycle.
A Complete Solution for Customer Engagement
SAP Engagement Cloud connects data, AI and interaction channels to create personalized customer experiences throughout the journey.
Frequently Asked Questions
What is SAP Engagement Cloud?
SAP Engagement Cloud is a customer engagement solution that connects enterprise data and AI to orchestrate personalized interactions in real time across channels.
Does SAP Engagement Cloud replace SAP Emarsys?
Yes. SAP presents SAP Emarsys as SAP Engagement Cloud, with a stronger focus on personalized engagement, AI and integration with enterprise data.
Which channels are covered?
The platform supports campaigns across web, email, SMS, mobile applications and advertising.
How is AI used?
AI helps generate segments, trigger journeys, personalize content, improve messages and assist marketing teams in campaign execution.
Is SAP Engagement Cloud suitable for B2B and B2C?
Yes. SAP presents it as a modular, API-first platform suitable for both B2B and B2C scenarios.
How does SKATYS support this transformation?
SKATYS supports customer journey design, integration of SAP and non-SAP data, SAP Engagement Cloud configuration, omnichannel campaign setup, user training and post-deployment support.
